MasterTag integration
Trackback discovery uses Awin's MasterTag data to surface every publisher driving traffic to your brand, including long-tail and sub-affiliate sites.
Partner
Awin
Automated affiliate compliance and partner intelligence, built into the Awin network.
How we work together
One platform across the Awin network.
Rightlander works natively with Awin to monitor every publisher running your programme. Content is scanned across web, social, PPC and video; compliance flags are raised with timestamped evidence; and your team gets a single view of partner activity, compliance posture and hidden revenue.
What the partnership delivers
Six capabilities, one workflow.
Jurisdiction-aware rules
Built-in rule sets for UKGC, MGA, AGCO, BaFin, AAMS and 30+ regulated markets. Your Awin publishers are scanned against the right standards automatically.
Partner risk scoring
60+ signals score every new publisher before activation. Tiered risk ratings give your team a clear accept/review/reject decision.
Evidence and audit trail
Every flag captured with screenshots, DOM snapshots and timestamps. Your Awin reporting becomes compliance-ready without extra work.
Revenue discovery
Optimise finds brand mentions on non-Awin pages, opening conversations to onboard them into your programme and bring untracked traffic under compliance.
Seamless onboarding
Rightlander and Awin run a joint activation process. Existing Awin advertisers can be live inside a standard reporting cycle.
Who it is for
Operators best served by this partnership.
- Regulated operators managing Awin programmes in iGaming, finance or crypto
- eCommerce advertisers wanting a compliance-first view of partner content
- Brands using Awin alongside direct affiliates who need one compliance workflow across all of them
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