Healthcare affiliate compliance. MHRA, FDA and ASA-aligned.
Healthcare marketing operates under some of the tightest claim-substantiation rules of any sector. Rightlander reduces partner and influencer risk across FDA, EMA, ASA, CAP and MHRA oversight, catching prescription-only claims, missing disclosures and off-label promotion before they reach a regulator. Grow your compliant demand channel without giving your medical-affairs team another fire to put out.
The affiliate channel carries regulatory risk that is hard to see from inside your organisation.
OTC and prescription-adjacent brands increasingly rely on affiliate networks, comparison sites and health influencers to reach consumers. Each of those partners publishes content your compliance team did not approve, referencing products in ways your marketing guidelines do not permit.
MHRA in the UK, FDA in the US and ASA across the board all hold brand owners accountable for how their products are promoted, even when the publisher is a third party. Rightlander scans the pages that carry your brand and flags the ones that carry risk.
- OTC price-promotion rules are stricter than many affiliates realise. Rightlander detects price claims that breach CAP Code and MHRA promotional guidance.
- Prescription-only marketing restrictions forbid direct-to-consumer advertising for POMs in the UK and most of Europe. Rightlander flags affiliate content that crosses that line.
- Influencer disclosures for health and wellness content carry their own ASA requirements. Rightlander captures posts and checks for required disclosure language.
What Rightlander monitors for healthcare brands.
From affiliate landing pages and comparison sites to social influencer posts and paid search, Rightlander covers the channels where healthcare marketing risk is highest.
POM and prescription-only claim detection
Rightlander scans affiliate and comparison site content for references to prescription-only medicines that breach MHRA or FDA direct-to-consumer advertising rules, flagging pages that present POMs as freely available or omit required prescriber references.
- MHRA prescription-only advertising guidelines
- FDA DTC advertising rule alignment
- EU Directive 2001/83/EC awareness
- Timestamped evidence for regulatory response
OTC price-promotion compliance
Price claims on OTC medicines are governed by the CAP Code, MHRA promotional guidance and in some territories by specific price reference rules. Rightlander detects misleading comparative pricing, unauthorised promotional offers and claims that overstate OTC product benefits.
- CAP Code Section 12 (medicines) alignment
- MHRA Blue Guide promotional rules
- Comparative price claim detection
- Benefit and efficacy overclaim flagging
Influencer and social monitoring
Health and wellness influencers operate in a regulatory grey area. Rightlander tracks affiliate and influencer posts on Instagram, TikTok, YouTube and X for inadequate disclosure language, unlicensed product claims and content that presents health outcomes as guaranteed rather than variable.
- ASA #ad and disclosure detection
- Story and reel capture before deletion
- Outcome claim and testimonial flagging
- Influencer-partner attribution tracking
Comparison site and affiliate page scanning
Comparison and review sites are among the most visited sources for OTC product research. Rightlander monitors the pages your affiliates and comparison publishers produce about your products, checking claims against the product characteristics your regulatory team has approved.
- Continuous crawl of partner and comparison pages
- Claim-level flagging with full page context
- Partner notification workflow built in
- Audit-ready evidence on every flag
Healthcare compliance questions, answered.
Which healthcare regulators does Rightlander align with?
Rightlander's healthcare monitoring is informed by MHRA promotional guidelines for the UK, FDA direct-to-consumer advertising rules for the US, ASA and CAP Code requirements for advertising standards, and the principles of EU Directive 2001/83/EC on medicinal product advertising. The specific rules applied to your programme are configured during onboarding based on the markets and product categories you operate in.
Can Rightlander distinguish between OTC products and prescription-only medicines?
Yes. During setup, your team provides the product list and classification for the items in your portfolio. Rightlander applies different rule sets to OTC and POM product references accordingly. A page promoting an OTC product with an exaggerated efficacy claim triggers a different category of flag than a page that presents a prescription-only product as directly purchasable without a prescriber reference.
Does Rightlander monitor influencers who promote health products but are not in our formal affiliate programme?
Rightlander's primary coverage is the partners and affiliates in your programme. For influencers operating outside your formal network, we can extend monitoring to specific accounts or domains you provide. Social monitoring captures posts from nominated accounts and, where content uses trackable affiliate links, can associate those posts back to programme participants.
How quickly does Rightlander flag a new piece of non-compliant content?
The scan cycle runs continuously. Pages in your monitored set are checked on a regular cadence, with the frequency configurable based on the risk profile of the partner and the content type. High-priority partners and social channels can be scanned more frequently. Flags appear in the platform workbench as soon as a violation is detected, rather than in a weekly batch report.
What evidence does Rightlander capture for regulatory purposes?
Each flag includes a full-page screenshot taken at the moment of detection, the URL, the date and time of the capture, the specific rule that was triggered and the jurisdiction context. This evidence is stored in the case workbench alongside the notification history and partner responses. If a regulator asks what action you took in response to a specific piece of content, the complete record is available in a structured, exportable format.
We have affiliates in multiple countries. Can Rightlander handle multi-market monitoring?
Yes. Rightlander scans across markets and applies the correct rule context per territory. For healthcare brands, this is particularly relevant because OTC classification, advertising standards and permissible claims differ significantly between the UK, EU member states and the US. The platform applies the appropriate regulatory context based on the market the content is aimed at, not just the location of the affiliate's server.