Use case

Affiliate brand protection for regulated brands under constant attack.

Rightlander is affiliate brand protection software built for regulated industries. Detect brand bidding, trademark abuse, rogue affiliates, impersonation and unauthorised resellers across paid search, social media and the open web, before the damage reaches customers or regulators. Every incident arrives with timestamped evidence ready for takedown or legal action, and every recovered placement is traffic flowing back to the brand that owns it.

6Channel types monitored
30+Regulated markets
24/7Continuous scanning
1.2M+Pages scanned daily
Illustration: shield protecting a brand from impersonators and trademark abuse
What you get

The tools your brand team needs to act on every threat.

Impersonation detection

Identify lookalike domains, fake social profiles and cloned landing pages designed to deceive customers into interacting with unauthorised operators posing as your brand.

Brand bidding and trademark abuse

Catch affiliates and third parties bidding on your brand terms in paid search, and track unauthorised use of your registered marks across websites, ads and social content, with the context needed to pursue a takedown or enforcement action.

Unauthorised reseller detection

Surface affiliates and third parties selling or promoting your products without authorisation, across comparison sites and affiliate networks, before they erode your pricing or brand standards.

Takedown-ready evidence

Every detected incident includes timestamped screenshots, full URL context and scan metadata. Submit to legal, platform or regulator without reformatting or re-investigating.

Platform view

See every brand threat the moment it appears, not when a customer reports it.

Rightlander is the brand compliance monitoring layer that sits across your affiliate programme, paid search and social. It builds a continuous perimeter around your brand online, scanning the open web, paid media and social to surface every page, post and ad that uses your name, logo or trademarks. You see the full picture, not a sample, with brand protection reporting that executives, legal and regulators can read at a glance.

  • Logo and trademark detectionImage recognition catches your logo even when it is resized, cropped or used inside a screenshot, not only when the brand name is typed.
  • Look-alike domain discoveryTyposquat, punycode and brand-adjacent domains are surfaced and grouped with the content they host, so you can prioritise legal action.
  • Social impersonationRogue accounts copying your name, bio, branding or verified badges are detected and tracked across Meta, X, TikTok and Telegram.
  • Unauthorised reseller detectionThird parties promoting your products outside agreed channel terms are surfaced alongside the content, seller and jurisdiction, ready for action.
  • Evidence pack, ready to sendEvery flagged asset comes with full screenshots, a captured URL, a timestamp and owner attribution, formatted for legal, platform takedown or regulator use.
  • Severity scoringEach incident is scored by reach, regulatory exposure and commercial damage, so small issues do not drown real threats.

Brand protection moves from a reactive, takedown-driven process to a visible programme with a weekly pipeline, measurable SLAs and a defensible record of everything your team did to protect the brand.

Brand Protection platform screenshot
We had no idea how many lookalike sites were running our brand name in paid search until Rightlander surfaced them. We took down over 40 unauthorised placements in the first month, each one came with evidence we could hand directly to legal.
Head of Brand & Partnerships Global iGaming operator
Questions

Common questions about this use case.

What counts as a brand protection incident?

Anything that uses your brand identifiers without authorisation. Typical incidents include look-alike domains, fake promotions, unauthorised resellers, logo misuse and impersonation accounts.

Do you handle the takedowns?

We provide the evidence pack and the workflow. Most clients pair Rightlander with an existing legal or takedown partner and push cases out through the platform, but we can refer specialist agencies if you do not have one.

Can we protect brands across multiple markets?

Yes. Each brand asset can be scoped to the territories and languages where you are licensed or commercially active, with separate severity thresholds per market.

How do you score severity?

Severity combines reach (estimated impressions), regulatory exposure (whether the offending content breaks a specific rule in a licensed market), and commercial damage (whether it redirects traffic, revenue or leads away from you).

Can this replace a standalone brand monitoring tool?

For most regulated brands, yes. Clients typically consolidate open-web brand monitoring, affiliate compliance and PPC brand-bidding detection into one Rightlander workbench.

Does Rightlander detect affiliate brand bidding on Google and Bing?

Yes. Our PPC monitoring runs branded search queries from the geographies where you are licensed, captures the full ad stack and attributes any affiliate or third party bidding on your brand terms. You see the advertiser, the landing page and the geographic exposure, with a timestamped screenshot for takedown.

What reporting comes out of brand protection monitoring?

Weekly and monthly brand protection reports break incidents down by severity, channel, geography and affiliate source. Executive-ready summaries sit alongside the evidence-level workbench that legal and compliance teams use day to day. Reports export in formats regulators and platforms accept without reformatting.

See what's using your brand name without permission.

We'll show you live detections in your markets, walk through the takedown workflow and demonstrate how evidence is packaged for legal use. 20 minutes, no slides.