Use case

Sub-affiliate Transparency, the partner network behind your master affiliates.

Map the partner-of-partner relationships your tracking platform cannot see. Identify which sub-affiliates are driving your conversions, which are introducing compliance risk, and where your attribution model is breaking, before the problem compounds.

30+Regulated markets
1.2M+Pages scanned daily
24/7Continuous network mapping
2018Serving regulated brands since
Illustration: branching sub-affiliate network revealed by a magnifying glass
What you get

The tools to see, and act on, what sits beneath your master affiliates.

Partner-of-partner mapping

Trace referral relationships beyond the master affiliate level. Understand which sites and content producers sit behind your top partners, and whether they are operating to your standards.

Quality signals per sub-affiliate

Each discovered sub-affiliate is scored against 60+ quality signals, content relevance, traffic profile, compliance indicators and audience targeting, so you know who to onboard and who to flag for review.

Attribution repair

Where conversions are being attributed to a master affiliate but originated from a sub-partner, the traffic path is surfaced, giving you the data to renegotiate commission structures or redirect contracts appropriately.

Compliance risk by layer

Non-compliant content from a sub-affiliate is your regulatory exposure, not just your master affiliate's problem. Detect and flag violations at every layer of the network, not just the top level.

Platform view

The network driving your conversions is larger than your partner list shows.

Sub-affiliate transparency lifts the lid on the network layer of your programme. Rightlander unpicks the redirect chains, cookie drops and tracking IDs behind partners in your programme, then surfaces the sub-affiliates actually placing your brand in front of users.

  • Redirect chain unwindingMulti-hop redirects and cloaking layers are resolved end to end, so the sub-affiliate who ran the ad is visible, not only the top-line network.
  • Hidden partner detectionWhen a sub-affiliate promotes your brand without being declared, Rightlander names it and attaches every landing page, creative and placement they run.
  • Network accountability viewEach network is scored on the ratio of declared to undeclared sub-affiliates, giving your partner team an objective basis for renewals and audits.
  • Territory and rule matchingSub-affiliate flags are scoped to your licence territories, so you only see rule breaks in markets where they carry regulatory weight.
  • Evidence pack by sub-affiliateEvery detected sub-affiliate has its own case file with the networks it uses, pages it owns, traffic estimates and rule violations.
  • Integration with existing trackingSub-affiliate data flows back to your network dashboards and partner systems, so existing reporting gains a sub-level dimension without swapping tools.

Partner managers, compliance leads and finance stop relying on the network's self-reported view and start working with a reconciled, evidence-backed sub-affiliate layer.

Sub-affiliate Transparency platform screenshot
We thought we had 40 active affiliates. Rightlander showed us there were over 200 sites sending us traffic through those 40. Some of them were excellent candidates we onboarded directly. Others were non-compliant and we had no idea they existed.
Director of Affiliate Partnerships Tier-1 regulated operator
Questions

Common questions about this use case.

Why do sub-affiliates matter?

Most compliance risk sits at the sub-affiliate level. Networks often cannot or do not disclose the full sub-chain, so regulated brands pay networks in good faith and inherit the risk of every sub-affiliate they never saw.

How do you unwind a redirect chain?

The scanner follows HTTP and JavaScript redirects, resolves cookie-based chains and handles cloaking. Where a chain is truly private, we still capture every observable hop and flag it as unresolved for investigation.

Will this break our commercial relationship with a network?

Most networks welcome the data. It helps them clean their own programme. For the minority that push back, the transparency data itself is often the right basis for renegotiating terms.

Can sub-affiliate data flow into our existing BI?

Yes. Export via CSV or stream via API into Tableau, Looker, Power BI or a warehouse (Snowflake, BigQuery, Redshift) for joint reporting.

Does this only apply to iGaming?

No. It applies wherever multi-hop partner traffic exists. Finance, crypto, and performance-led eCommerce programmes all see material sub-affiliate risk.

Find out how many partners are actually behind your affiliate programme.

We'll map the sub-affiliate network behind your current partners and show you what Rightlander surfaces. 20 minutes, no slides.