Rightlander Optimise
Rightlander Optimise turns the pages you did not know existed into revenue. Find brand mentions across the open web that have no affiliate tag, expired offers that are still ranking, and competitor pages that outrank yours. Three revenue stages take what is discovered and turn it into attributable growth.
Discover · Exposure · Growth · Convert
Active Traffic Sources
Map the pages, creators and social profiles driving clicks to your brand. Trackback technology reveals the chain of referral.
Most partner programmes have a declared list and a real list. Trackback Discovery bridges the gap, following redirect chains and cookie drops that network tracking does not expose. You see the actual sites sending conversions, not just the ones showing in your affiliate dashboard.
This matters most in markets where sub-networks and content aggregators sit between the brand and the end publisher without ever appearing in programme reporting.
- Redirect chain unwinding including JavaScript-based hops
- Sub-affiliate and network-layer attribution
- Undeclared traffic sources surfaced alongside declared partners
- Reconciliation against your connected network dashboards
Brand Mentions & Links
Reveal the brand mentions we surface at page and social-profile level. Find untapped affiliate opportunities where your brand is visible but unmonetised.
Brand visibility in search and social is often far wider than a programme's partner list reflects. Publishers write review articles, comparison guides and editorial pieces referencing your brand without ever joining an affiliate programme.
Optimise finds those pages, scores them for traffic, commercial intent and content quality, and surfaces the ones worth recruiting. You end up with a shortlist of publishers already invested in your category, not a cold outreach list.
- Untagged brand mentions surfaced across web and social
- Traffic and commercial-intent scoring per page
- Partner-status indicator: inside programme, outside programme or unknown
- Compliance posture checked before outreach, via Rightlander Quality
Affiliate Revenue
Score partner performance, benchmark competitors and surface keyword-level opportunities. Spot underperformers and recruit high-fit partners.
Revenue growth in an affiliate programme depends on knowing where the real value sits. Optimise scores each partner on the quality of their coverage, not just the volume of clicks they send. Page-one rankings for commercial-intent queries in your target markets score higher than pages with traffic but no purchase intent.
Competitor benchmarking shows which publishers carry your competitors but not you, handing your partnership team a prioritised, evidence-backed recruitment agenda.
- Partner performance scored at content, not just click, level
- Competitor partner coverage mapped per keyword cluster
- Keyword gap report produced per geo and per product category
- Underperforming partners flagged with evidence for restructuring conversations
Live Offers (Coming Soon)
Update offers, reveal rankings and assess competitor pricing, in the places your customers are shopping. Launching 2026.
What you get with Rightlander Optimise.
- Traffic-source discovery with full chain-of-referral
- Competitor benchmarking across product, price and placement
- Keyword and page-level opportunity scoring
- Partner performance analytics
- Real-time trend and mention alerts
- Live-offer monitoring (2026)
- Untagged brand mention discovery across web and social
- Geo-specific SERP mapping with desktop and mobile captured separately
- Content intent classification: informational, commercial, review, promo
- Exportable recruitment shortlists: CSV, Google Sheets, Power BI and API
How Rightlander Optimise turns scans into revenue.
Optimise is the growth-facing view on the same scan engine that powers compliance. Marketing, partner and SEO teams each take what they need from it.
Map
Every ranking page mentioning your brand or category in a target geo is mapped, owner-attributed and scored for traffic, commercial intent and existing partner status.
Shortlist
High-value pages that are not attached to a tracked partner rise to the top of the recruitment shortlist. Under-performing tracked partners drop down.
Activate
Recruit new publishers, brief existing partners on content gaps, or invest paid budget against underserved keywords. Every activation is tagged and tracked inside Rightlander.
Connects to the channels where revenue actually moves.
Optimise works alongside your existing affiliate network, search stack and marketing systems. Connects to Awin, Income Access, Google Search Console, Ahrefs and SEMrush. Hands clean data back to your BI tool of choice.
- Awin / Income Access / MyAffiliates
- Google Search Console
- Ahrefs / SEMrush / Moz
- Looker / Tableau / Power BI
- Slack notifications
- CSV and PDF export
- Webhooks and REST API
- SSO via Okta / Azure AD / Google
Optimise showed us 40% more pages mentioning our brand than our network reported. A third of them were worth recruiting. Within a quarter our attributable partner revenue was meaningfully higher.
Frequently asked questions.
How is this different from a standard SEO tool?
SEO tools are built to optimise your own site. Optimise is built to find and evaluate partner placements in the wider market, including competitors and unauthorised pages. It is a partner and placement view, not a keyword view.
Can Optimise and Compliance run from the same scan?
Yes. They are two views of the same underlying data. That is the point. Marketing sees opportunities, compliance sees violations, and the two teams work from a single source of truth.
Does it recommend paid media investment?
Where a keyword is commercially important but underserved by your partner network, Optimise surfaces it as a paid-investment opportunity. It does not buy media, it points your paid team at where to spend.
Can we use Optimise outside iGaming?
Is it useful if we only work with a handful of partners?
Yes. The value is the full market map and the shortlist. If you work with ten partners in a market, Optimise shows you the other ninety worth talking to.
Can shortlists be exported?
Yes. CSV, Google Sheets, Power BI and an API are all available. Most clients pipe shortlists directly into their partner CRM or into Hubspot.